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Info Product Stacking (Digital Product Ladder)

entrepreneurship · medium · 2-4 weeks per product tier

What is Info Product Stacking (Digital Product Ladder)?

Create a ladder of digital products at increasing price points: free lead magnet, low-ticket ebook or mini-course, mid-ticket course, high-ticket coaching. Each level builds trust and qualifies buyers for the next level. Maximizes lifetime customer value with zero marginal cost of delivery.

Is there evidence for it?

EVIDENCEmoderate

How do you do Info Product Stacking (Digital Product Ladder)?

  1. 1.Create a free lead magnet (PDF guide, checklist, mini email course) that solves one specific problem
  2. 2.Build a low-ticket product ($27-$97) that goes deeper — an ebook, template pack, or 1-hour workshop recording
  3. 3.Develop a mid-ticket course ($297-$997) with comprehensive curriculum, video lessons, and community access
  4. 4.Offer high-ticket coaching or done-with-you service ($2,000-$10,000) for people who want personal guidance
  5. 5.Connect the levels with automated email sequences that nurture buyers from one tier to the next

How long does it take?

2-4 weeks per product tier.

Is it hard to start?

medium.

Source: Russell Brunson — DotCom Secrets (2015); Pat Flynn — Will It Fly?
info-product · digital-product · course · funnel · passive-income
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