Introduction Doubles (Connector Strategy)

What is Introduction Doubles (Connector Strategy)?

A networking multiplication technique where every time you meet someone new, you think of someone else in your network who would benefit from knowing them — and you make the introduction. By consistently connecting two people who should know each other, you become a hub in your network, dramatically increasing your social capital. The strategy is based on the principle that connectors (people who bridge different social groups) wield disproportionate influence.

Is there evidence for it?

How do you do Introduction Doubles (Connector Strategy)?

1. 1.After every meaningful conversation, ask yourself: 'Who in my network would benefit from knowing this person?'
2. 2.Send a double-opt-in introduction email: contact both parties separately first to confirm interest before connecting them
3. 3.Use a clear format: introduce each person with their name, what they do, and why you think they should connect
4. 4.Aim for 2-3 introductions per week — quality matters more than volume, so only connect people with genuine mutual value
5. 5.Track your introductions loosely to ensure you're connecting people across different clusters, not just within the same group

How long does it take?

10-15 minutes per introduction (2-3 per week).

Is it hard to start?

easy.

This is one entry from the library Shift matches against. It is general information, not advice about you, and nothing on this page came from anyone's conversation.