SCAMPER Method (Eberle Brainstorming Technique)

What is SCAMPER Method (Eberle Brainstorming Technique)?

A structured ideation tool created by Bob Eberle based on Alex Osborn's original brainstorming checklist. SCAMPER provides seven specific lenses for transforming an existing product, service, or idea into something new: Substitute, Combine, Adapt, Modify/Magnify, Put to another use, Eliminate, and Reverse/Rearrange. Rather than staring at a blank page, SCAMPER gives you seven concrete questions to ask about anything that exists, systematically generating dozens of new possibilities.

Is there evidence for it?

How do you do SCAMPER Method (Eberle Brainstorming Technique)?

1. 1.Choose an existing product, process, or idea you want to improve or reimagine
2. 2.Work through each letter systematically, spending 3-5 minutes per question: S — What can I substitute? C — What can I combine this with? A — What can I adapt from elsewhere? M — What can I modify, magnify, or minimize? P — What other use could this serve? E — What can I eliminate? R — What if I reversed or rearranged it?
3. 3.Write down every idea, no matter how absurd — quantity over quality at this stage
4. 4.After completing all seven lenses, review your list and star the 3-5 most promising ideas for deeper exploration
5. 5.Use SCAMPER on competitors' products to find differentiation opportunities, and on your own products to find innovation paths

How long does it take?

30-45 minutes per SCAMPER session.

Is it hard to start?

easy.

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