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Elevator Pitch Framework (PAS: Problem-Agitate-Solve)

career · medium · 2 hours to craft, 10 minutes daily practice for a week

What is Elevator Pitch Framework (PAS: Problem-Agitate-Solve)?

Structure your professional pitch in 30 seconds using PAS: name the Problem your audience faces, Agitate it by describing the consequences of inaction, then present your Solve. Works for job interviews, investor pitches, networking events, and client calls. People remember stories about problems, not lists of features.

Is there evidence for it?

EVIDENCEmoderate

How do you do Elevator Pitch Framework (PAS: Problem-Agitate-Solve)?

  1. 1.Identify the #1 problem your target audience has — be specific, not vague
  2. 2.Write the agitation: what happens if they don't solve it? Make the pain real and urgent
  3. 3.Present your solution in one sentence — focus on the outcome, not the process
  4. 4.Practice until you can deliver it naturally in 30 seconds without sounding rehearsed
  5. 5.Customize the problem statement for each audience — a VC cares about different things than a customer

How long does it take?

2 hours to craft, 10 minutes daily practice for a week.

Is it hard to start?

medium.

Source: Dan Kennedy, The Ultimate Sales Letter; PAS framework widely used in copywriting and sales
career · communication · sales · pitch · business
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