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SCAMPER Brainstorming

creativity · easy · 45-90 minutes per brainstorming session

What is SCAMPER Brainstorming?

A structured ideation framework using seven prompts: Substitute, Combine, Adapt, Modify, Put to other use, Eliminate, Reverse. Transforms an existing product or idea by systematically exploring each lens.

Is there evidence for it?

EVIDENCEmoderate

How do you do SCAMPER Brainstorming?

  1. 1.Start with an existing product, service, process, or problem you want to improve
  2. 2.Work through each SCAMPER prompt: What can you Substitute? Combine with something else? Adapt from another domain? Modify/magnify/minimize? Put to another use? Eliminate? Reverse?
  3. 3.Spend 5-10 minutes on each prompt, writing down every idea without judgment
  4. 4.After all seven, review ideas and star the 3-5 most promising
  5. 5.Develop the best ideas further with feasibility analysis and rapid prototyping

How long does it take?

45-90 minutes per brainstorming session.

Is it hard to start?

easy.

Source: Bob Eberle (SCAMPER: Creative Games and Activities, 1971). Based on Alex Osborn's (father of brainstorming) original checklist. Research: ScienceDirect study showed SCAMPER significantly improved students' creative idea generation in product design.
ideation · brainstorming · innovation · product-design · structured-creativity · problem-solving
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This is one entry from the library Shift matches against. It is general information, not advice about you, and nothing on this page came from anyone's conversation.